Start With Why by Simon Sinek is a book that has really influenced me in terms of how I deliver my message. Sinek explains how to inspire with ideas. The golden circle, the celery test and split are the three main ideas in the book. The one that stood out the most to me was the golden circle. He uses an explain of how some companies start with their product. In my industry, that would be, “we offer private training, group classes and nutrition coaching.” Then they say how their product works. “We use best possible functional training equipment and strategies.” Then they finish with their why, “We believe in achieving optimal human performance.”
Instead of starting with the product, Sinek, explains how to start with your, “why" is how people follow and believe in your ideas. People don’t show up to our studio just because it is there, they show up because they believe in what we are doing and because they believe in me. The golden circle starts with your, “why" then “how" and finished with “what." The first step is to figure out your “why.” Why are you doing what you are doing? Why should I believe in you and your product or service? These are questions I had to ask myself and figure out how I wanted to communicate to my potential audience. Reading this book a few years ago is how I came up with the opening paragraph on our homepage. "e believe in achieving optimal human performance through functional movement. Everyone is capable of moving, eating and thinking optimally. We are passionate about guiding people through that process. Optimal human performance is achieved when we work on our mind, body and nutrition. We accomplish this through utilizing the best possible functional strength equipment and strategies. We offer private training and group conditioning classes with personalized nutrition coaching sessions."
What is your why? It doesn’t have to business related, it could just be about your personal life or your fitness training. Let me know, leave a comment below or shoot me an email at firstname.lastname@example.org. I would love to hear about why you do what you do.