A Book That Influenced Me "Start With Why"

Start With Why by Simon Sinek is a book that has really influenced me in terms of how I deliver my message. Sinek explains how to inspire with ideas. The golden circle, the celery test and split are the three main ideas in the book. The one that stood out the most to me was the golden circle. He uses an explain of how some companies start with their product. In my industry, that would be, “we offer private training, group classes and nutrition coaching.” Then they say how their product works. “We use best possible functional training equipment and strategies.” Then they finish with their why, “We believe in achieving optimal human performance.”...

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